Tapping into the Chinese market is not going to be an easy task – with a three year time line to try and get a distributor. This three-day wine-selling event happened in Shanghai in late 2016 and was the first time I had attempted to enter into a new market. After it became clear that I had absolutely no chance of selling any wine without one, I hired a Chinese translator with the English name of Wendy. This wine expo was a great way to meet some great people but it certainly was not an easy place to sell my product. One of the problems here is that French wine is so heavily taxed, whereas Australia, New Zealand and Chile all have trade agreements so they can escape the 40% duty on French wine. Breaking into this market is an ongoing challenge, but I’m not going to give up! Here are some pictures of my time in Shanghai and a Chinese dinner I had with friends.